My tanning results are too dark or unnatural.Updated 2 months ago

Because Loving Tan products use the highest quality, professional strength ingredients, the colour is the most natural on the market. Our Loving Tan products look the most natural when you choose a shade closest to your natural skin tone.

We always recommend that first-time users or those who have fair skin tones start with our medium shade. We also recommend altering the development time.

It is possible to achieve a lighter and more natural tan colour using a lighter layer or rinsing off the tan earlier than recommended. During the summer months, if you require a darker tan, you can leave the product on for longer or apply either a thicker or second layer.

For personalised guidance and tips to achieve your perfect glow, our Customer Care team is always happy to assist.